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Project Description
This Shopify SEO project was focused on transforming an underperforming e-commerce store into a profitable, high-traffic business. The client faced multiple issues—from poor site navigation and product discovery to low visibility in search results due to technical SEO flaws. Through a comprehensive audit and targeted strategies, the project delivered a 184% increase in organic traffic and significantly improved overall search engine performance.
Overview
- Product Navigation & Content Gaps:
Users struggled to discover products due to poor structure and mismanaged Shopify tags, leading to thin or duplicate content and limited visibility. - Schema Markup & Rich Results:
The site lacked structured data, preventing it from appearing in Google’s rich search features. Custom schema implementation improved its SERP footprint. - Internal Linking Optimization:
A weak linking structure reduced crawl efficiency and diluted keyword authority. A new internal linking strategy strengthened on-site navigation and boosted SEO flow. - Technical SEO Fixes:
The Shopify robots.txt file was indexing too many irrelevant pages. Cleaning up indexation and resolving crawl issues enhanced search engine clarity. - On-Page SEO & CTR Improvements:
Keyword-rich titles, improved headers, and optimized meta descriptions were applied across key pages, resulting in a 48% improvement in click-through rates. - Off-Page & Backlink Strategy:
High-quality backlinks from relevant sources were acquired to build domain authority and support long-term search visibility.
Solution & Result
The Shopify SEO audit led to actionable, high-impact improvements. From tag restructuring and internal linking to technical cleanup and schema optimization, each element was carefully refined to improve site health and search presence. The results included a 184% increase in organic traffic, higher search rankings for product keywords, and a 48% boost in CTR due to compelling metadata. The store now offers a significantly better user experience, driving better engagement and conversions. This project showcases our ability to deliver measurable results through precision SEO for e-commerce platforms.