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Project Description
This project focused on helping an underperforming Etsy store improve its visibility and engagement. The client was struggling with low traffic and minimal conversions due to poor listing SEO and unoptimized product metadata. Our goal was to refine their product listings using targeted keyword research and strategic SEO practices to increase their visibility in Etsy search results and drive more qualified traffic to their store.
Overview
- SEO Keyword Research
Conducted deep research using Etsy-specific tools to uncover high-volume, niche-relevant keywords. These keywords were strategically integrated into titles, descriptions, and tags for maximum discoverability. - Optimized Product Listings
Revamped existing product listings by rewriting titles, enhancing descriptions, and aligning tags with high-performing search phrases. Focused on improving keyword relevance without compromising clarity or appeal. - Store SEO Enhancements
Applied on-page SEO techniques to improve the overall visibility of the shop. Adjusted store meta elements and improved category structures for better alignment with Etsy’s algorithm. - Sales & Traffic Analytics
Monitored traffic insights using Etsy’s native analytics dashboard. Tracked visitor behavior and made iterative improvements based on real-time engagement and performance data. - Digital Marketing Alignment
Complemented SEO work with suggested marketing ideas to improve external traffic flow. Ensured consistency across SEO strategy and broader digital efforts.
Solution & Result
In just two weeks, the store recorded a 45% increase in traffic and 30% improvement in engagement metrics, including product views and click-through rates. Optimized listings led to higher visibility across Etsy’s search engine, enabling the client to reach more potential buyers. The SEO transformation not only elevated the store’s position but also set a scalable foundation for future growth. The client now has a better understanding of how to maintain and build upon the success through ongoing keyword research and analytics monitoring.