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Project Description
This project focused on designing and launching automated Klaviyo email flows to help an e-commerce fashion brand boost engagement and revenue. The client was not utilizing email automation effectively and lacked personalization in communication. I helped them structure and automate essential email journeys such as welcome series, cart recovery, and post-purchase flows, while continuously refining performance through segmentation, A/B testing, and data analytics.
Overview
- Strategic Email Flow Design
Created automated sequences for key customer actions, including abandoned carts, welcome emails, and promotional blasts — each crafted to nurture leads and recover lost sales. - Audience Segmentation
Built dynamic segments based on purchase history, engagement behavior, and demographics. This enabled highly personalized and relevant messaging across all touchpoints. - A/B Testing & Optimization
Tested subject lines, email layouts, CTAs, and delivery times to maximize open rates, click-throughs, and conversions. - Performance Tracking
Utilized Klaviyo’s reporting features to monitor key metrics like open rate, CTR, revenue per email, and flow performance. Insights guided iterative improvements. - Content Creation
Wrote and designed high-converting, brand-aligned emails with compelling visuals and copy tailored to each audience segment.
Solution & Result
The automation workflows significantly improved the customer lifecycle engagement for the brand. Within just a few weeks, the email campaigns led to a 40% increase in revenue directly attributed to automated flows. Open rates improved by 35%, and click-through rates rose by 20%, reflecting higher user engagement. Additionally, the abandoned cart flow achieved a 25% recovery success rate, bringing back lost sales efficiently. These improvements, combined with structured post-purchase follow-ups and re-engagement sequences, helped enhance overall brand loyalty and customer retention. Today, the client enjoys a fully automated system that nurtures relationships, boosts conversions, and saves significant manual effort.