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Project Description
This project involved a struggling Shopify store aiming to break out of stagnant search performance. The client needed a complete SEO overhaul to improve visibility, click-through rates, and search positioning. By executing a data-driven strategy grounded in both technical and on-page SEO, the store experienced an outstanding increase in organic performance: 478,000 total clicks and 14.3 million impressions in just 5 months.
Overview
- On-Page SEO Optimization
Rewrote meta titles and descriptions for key pages to increase relevance and CTR. Optimized page content with high-value keywords and improved product descriptions for stronger visibility and engagement. - Technical SEO Fixes
Resolved over-indexation and thin content issues by refining the Shopifyrobots.txtfile. Implemented structured schema markup to enhance SERP appearance and eligibility for rich results. - CTR Strategy Enhancement
Crafted engaging meta titles and descriptions using action-based language to boost click-through rates and make listings more competitive in search results. - Content Optimization & Keyword Focus
Analyzed content performance and aligned high-intent keywords with target pages, leading to better rankings and more consistent traffic. - Performance Monitoring
Used SEO tools like Google Search Console, Ahrefs, and Screaming Frog to continuously monitor, audit, and adjust the strategy for sustained improvements.
Solution & Result
Through precise on-page and technical enhancements, we delivered measurable outcomes for the Shopify store. Within 5 months, the site saw 478K total clicks, 14.3M impressions, and an improved CTR of 3.3%. The average ranking position rose to 15.5, giving key product pages significantly more visibility in competitive niches. This project showcases how expert SEO strategy, paired with consistent monitoring and refinement, can result in long-term organic growth and higher ROI for e-commerce businesses.